Press releases

For its 9th edition, Magic Pass reaches a key milestone with its biggest expansion since its creation in 2017. The addition of 17 new ski resorts reinforces its positioning as the N° 1 pass in the Alps. Now, almost 100 resorts, including 48 open in summer, are accessible with this unique pass. This growth reinforces the pass' mission: to offer unlimited, affordable access to the mountains all year round to as many people as possible.

Magic Mountains Cooperation is delighted to announce that Gstaad's mountain lifts — including Rougemont, Schönried, Saanenmöser, Zweisimmen, and St. Stephan — will become part of the Magic Pass offering starting in summer 2025.

With sales up by 9% this season, Magic Pass, now in its seventh year, has proved a hit with 180,000 mountain enthusiasts. Customers can now use the pass to ski in Italy and in France's Jura and Chablais regions for the same price of CHF 399.–. With more than two million skier-days, Magic Pass is the leading Swiss ski pass.

The Magic Mountains Cooperation is presenting the record results of its fifth season. Magic Pass has provided 164,700 people with unlimited access to the mountains in both summer and winter. New for the 2023–24 season, the pass will now include 16 new resorts.

The Magic Mountains Cooperation is presenting the record results of its fifth season. Magic Pass has provided 141,000 people with unlimited access to the mountains in both summer and winter. New for the 2022–23 season, the pass will now include 13 new resorts and is expanding into France, the Bernese Oberland and Upper Valais, while keeping the same price.